Most of the folks with this problem have Windows 10-Pro. It is "supposed" to be OK with that, but so far only installs easily on W10-Home editions....(one person with W10-Home did report an install problem....). It is being worked on.
Anyhow, to get around it, everyone with W-10-Pro, so far, has been able to install in compatibility mode under Windows 8. From one of the TTX employees:
..... Rt-click on the installation file "Under file properties, I changed the compatability mode to Windows 8. It installed right away, and seems to be working ok."
Then make sure you "Run as Administrator" to install