I can't see the prices shown on the screen shot. If it says $30 for Deluxe online, it may be an early season price that has been increased to $40. Try using a different browser or deleting the cookies and reloading the web site. My computer shows $40 using two different browsers. The price is the price in effect at the time you pay or file your return.
Here is the link where I see $40: https://turbotax.intuit.com/personal-taxes/online/
You can contact TurboTax to discuss it with them directly: To contact TurboTax directly, go to this link: https://ttlc.intuit.com/questions/3401489