Can I deduct my CrowdHealth premiums as Health Insurance Premiums?

As a business owner, I see I can write off 100% of my families' health insurance premiums if my business turned a net profit. CrowdHealth says on their website "CrowdHealth is not insurance. We are a completely new and innovative solution to paying for healthcare." So I am guessing I can't expense what I pay to them. But I thought I'd double check? Thanks!