Yes.
As a sole proprietor, you can apply for an EIN and use it to fill your W-9. In fact, many sole proprietors do this to avoid giving out their SSN. As a sole proprietor, you are not a company, and any commercial name you use is only an assumed name (DBA - Doing business as).
On your tax return, you can enter your EIN on Schedule C.
Please read this IRS document for more information.
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