If your business has a name, you can enter it. Or use your own name, if that is how you conduct business.
For instance, if you rent a house, your renters probably pay you directly. In that case, your name is the name of your rental business.
But if you have a repair shop and customers pay "Bill's Repair Shop," you would enter that name.
The only requirement is if you have an Employer Identification Number (used if you have employees). In that case, you need to enter the name of the business that was registered with the EIN application.
**Say "Thanks" by clicking the thumb icon in a post
**Mark the post that answers your question by clicking on "Mark as Best Answer"