How do I classify/categorize an e-commerce, online, website sales business as a sole proprietor with no inventory using Turbo Tax Deluxe?

[Coleen3]

Generally you can't use Deluxe for business unless you had income but are not taking expenses. the IRS provides a list of codes to identify businesses. Yours may be listed below. See the link below for more options.

Nonstore Retailers

454112 - Electronic auctions 
454111 - Electronic shopping 
454310 - Fuel dealers (including heating oil & liquefied petroleum)
454113 - Mail-order houses
454210 - Vending machine operators 
454390 - Other direct selling establishments (including door-to-door retailing, frozen food plan providers, party plan merchandisers, & coffee-break service providers)

https://www.irs.gov/instructions/i1040sc/ch02.html