The card included in the box that you purchased has all of the instructions to download the program that you bought. You will need to download it to a computer.
If you wanted to use the online product then you should return the unopened box to the store where you bought it and go to the online service here. Than you can continue through that way.
@Mac17
**Say "Thanks" by clicking the thumb icon in a post
**Mark the post that answers your question by clicking on "Mark as Best Answer"