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If "you" are a business, you generally report cash payments to vendors, contractors etc. if the cash payments are more than $600 in a year. You don't need to report payments made to other corporations, just individuals, and you don't need to report "referral bonuses" that are merchandise or other discounts, only direct cash (money, check, etc) payments.
Your payments are either going to be in box 3 ("other income") or box 7 ("non-employee compensation"). The key I think is "compensation", which means "You made the payment for services in the course of your trade or business." I think you need to understand "services" in the context of working, and of the term "earned income" which relates to the fact that box 7 income is subject to social security tax for "working" and box 3 is not.
Since I don't know what you mean by members, referrals, or referees, I can't really say more. It's going to depend entirely on what is being done to get the money.
Let's say you are a Country Club with annual dues of $5000, and you give a referral bonus of $1000 payable to both the referring member and the new member's first year. The new member would be getting a discount, not a payment, so that's not reportable at all. The referring member could be treated as getting a $1000 payment in box 3, but you could also apply it to their account and then it is a non-reportable discount, not taxable income.
If you have a pyramid-type direct marketing company where members earn discounts on merchandise but also get cash payments for signing up new (downline) sales people, that's going to go in box 7 because it's similar to other types of commissioned sales. (Whereas, if by signing up new downline members they simply earned a bigger discount off retail prices, that would be non-reportable.)
It's so specific that I can't say more without knowing a lot more about your business.
One more rule is that if you have a contract worker, like a commissioned salesperson, whose commissions are properly reported in box 7, then these membership "referral" payments would also go in box 7 in most cases, even if they would be box 3 payments for someone who is not a contract worker.
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