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If you don't like the path "something else" is taking you on, BACK up and select side job.
The IRS considers direct marketing to be self-employment. You should report this income as a side job not related to her main job.
You will eventually need to complete Schedule C for this activity. To enter self-employment income in TurboTax, use the search box in the header. Type in "schedule c", click the topic in the list, then click "GO".
Follow the prompts to describe your business activity, then enter your income and expenses. You may be asked for a Business Code: most direct sales representatives choose business code 454390 (Other direct selling establishments) and use the Cash Method.
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