Yes - these would be reinvested dividends and should have been reported to you on Form 1099-DIV.
(Look again at the document sent by EQ Shareowner Services - it may have been a "1099-DIV").
If you did not get a 1099-DIV, you can still enter the amount in the "Dividends on 1099-DIV" interview (as if you did receive the 1099-DIV).
See the following screenshot for aid in navigating to the 1099-DIV screen: