Do multiple gifts to a non-family member count as a single gift?

The total amount of gifts given in a year to a single individual cannot be more than $17,000 in 2023 ($18,000 in 2024).  If the gifts given are over that amount then the giver of the gift is required to file a Form 709 with the IRS.

TurboTax does not support Form 709.

"give a friend 10 $2000 gifts, does this count as a single $20000 gift"

Yes, the form 709 requirement is per year.

However, you won't have to actually pay gift tax unless your total lifetimes gifts are more than $13 million.  But gifts over the annual exclusion limit must be reported so the IRS can keep track of your large gifts.