i received a 1099-NEC for a hobby cash, it has SSN number in the payer's TIN section, however to e-file it is asking for payer's EIN. i don't have it, what should i do?

The 1099-NEC is from a private party, not a company, they don't have EIN. I don't see any useful hints in the Turbotax other than take it from the form. The form can have either SSN or EIN in the TIN section.