Yes, and your daughter must claim the income. You would list the expense as advertising.
If this was a hobby for you daughter, and if you did not pay her as an employee, she can report it as 'Other Income'. If she is not in a business engaged in for profit, with regular and continued activity , then this would be the action to report the income on her tax return.
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Other Miscellaneous Income:
Does my dependent need to report the $500 if that was her only income for the year?
If the income was considered self-employment income, as mentioned by @DianeW777, then a tax return would be required to report the income and pay self-employment tax. Otherwise, it would not be required, assuming the dependent was not otherwise required to file a tax return.