I'm a real estate agent renting an apt attached to our home through Airbnb, I do all the work, cleaning & communication etc. Should this be passive or non passive income?

If you are a real estate pro, you can write off all of your losses from rental property as active income (non-passive). 

To be considered a real estate pro, you must spend at least 750 hours a year performing personal services related to your property. This can include making management decisions, inspecting the property, overseeing repairs and interviewing tenants, to give a few examples

If your rental does not take you 750 hours a year, then it has to be listed as passive.