How do I report $0 income for my business and move on to list my business expenses that will be a loss for the year?

1) If you're just starting a new business, you generally wait until you actually have income, then list most required prior expenses as 'start-up'.

2) If you had zero income, how do you plan to convince IRS you Had a serious business, and not a futile hobby?

3) What types of expenses did you have with zero income? How long have you been in business? Have you had prior similar business ventures? ...