From what I am reading in the posts on this site, I am 1 of thousands that are not walking, but are running away from TurboTax for Tax Year 2025. I previously upgraded from WIN8 to WIN10 with that edict and now I refuse to spend $1k +/- to purchase another computer. I am searching for another tax product. Hopefully Turbo Tax will fix this ill fated decision for its customers. Look at what happened to Cracker Barrel losing millions of dollars when the customers pushed back. How much will Turbo Tax loose as their customer base dwindles?
desktop s/w is 1% of their revenues and declining 5% annually. $200mil and 4mil users is not nothing, but is now very much a legacy segment compared to their $20bn revenues elsewhere growing 10% or so. Unlike the Cracker Barrel logo, this stock moves on mailchimp not Win 10, neither investors nor Intuit cares about losing "low average revenue per return" users as long as online is growing. They have likely already figured some loss of users that either can't or won't upgrade for whatever reasons, some will convert to online, some to Mac, some to competitors, some of those will come back in 2026; but majority of folks will likely upgrade in the next 6 months and continue their tax process as usual. Intuit's online strategy is clear and they also seem to be cleaning house a bit - desktop Basic version, ItsDeductible, Mac OS 13 (as expected for unsupported OS), Windows 10, gone.
that said if you want to have your voice heard the best thing is to write to the President here, fwiw. You can also leave feedback within the product itself as someone in this forum suggested to the ItsDeductible people.
https://www.intuit.com/company/contact/office-of-the-president/
@baldietax so right about the $200M. some if not all will be made up by those that switch to online. up to five larger online fees vs 1 desktop fee. then there's the cost savings including income taxes. so the bottom-line hit will be infinitesimal