After you enter your business income, it will ask you about business expenses. The balloons would be listed as supplies under Other Common Business Expenses.
The equipment would depend on what it is, but it is generally listed as a business asset and depreciated over its useful life, unless you spent less than $2,500 on them, then you may be able to fully expense the equipment under The De Minimis Safe Harbor election. You will find the asset entry after the business expenses section.
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