When it is a hybrid expense, it is best to enter it as a miscellaneous expense. When you look at Schedule C, you will see all of these expenses are kind of lumped together. Not saying that you shouldn't split them as best as you can, but if you can't. using the misc category is the best option.
It will not affect your bottom line. This is an expense that will be deducted from your gross income to arrive at your net profit regardless of whether you enter it as advertising or dues and subscriptions.
However, if you are subscribing to something, then it would be a subscription. So, if you look at line 48 of the schedule C, you will see you can just enter the description and the amount and it will be included in your expenses with details. This is done by entering it as other miscellaneous expenses as TeresaM described above.
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