I think the problem is that is it not obviously monetized. You want Intuit to provide a free service. They have to see how the service makes them money and supports the cost of keeping it up, either by running ads, or by recruiting and retaining paying tax customers. And, since they likely know exactly how many customers imported donations from ItsDeductible into their tax returns, that may be an uphill climb. However, public outcry has caused them to reverse other decisions in the past.
