Yes, everything is self employment. Unless you set it up as a corp or partnership or LLC and need to file a separate Business return for it. If it is not a separate Business return then it is a disregarded entity and gets reported on Schedule C in your personal return.
Here is a blank Schedule C
http://www.irs.gov/pub/irs-pdf/f1040sc.pdf
And instructions http://www.irs.gov/pub/irs-pdf/i1040sc.pdf
