You can sign up for Turbo Tax Advantage (it's free).  Then you will automatically get the next year Desktop program as soon as it comes out each November.

https://shop.turbotax.intuit.com/advantage/

I just created an account and started entering info in Deluxe program. Will I be notified when software is available to purchase/download. I take it there is no actual preorder option for new customers.

You can sign up on that link I posted.  It's for everyone.  

The Online version you created an account for is only for 2016 returns.  Did you already do 2016?  You can't use it to enter 2017 info.  If you don't want to sign up for the Advantage account you can start checking in November when they release the 2017 program.

See this FAQ, it says 2016 but they haven't changed it yet to say 2017
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Turbotax Online can only prepare tax returns for the current year.  It shuts down completely after October 20 to be reprogrammed for the next year, and usually open in mid-November.  Only some limited information like name and dependents will carry over into the 2017 return.

If you want to use Turbotax Online, you may or may not get a marketing email.  Turbotax Online is free to use to prepare a return, you pay when you are ready to file, and the fee depends on the program level you choose.  

Turbotax Online and Turbotax Desktop (installed on your own computer) are different programs with different capabilities, price structures and access levels.  Paying for Turbotax online does not give you the desktop program.

If you want to purchase Turbotax Desktop for 2017, you can wait until it is release or you can sign up for Turbotax Advantage.  Turbotax Advantage will give you the first release of the Desktop program, usually in mid-November.  You will get a digital download of the program you choose (Mac or PC; Deluxe,Premier or Home & Business) and you will get a CD in the mail as a backup copy.  Turbotax Advantage is more expensive than buying the CD or download from Amazon but you do get automatic first release and you get access to priority customer service.

If you actually PAID for Turbotax Online Deluxe 2016 but you already filed your 2016 return with TxAct, you need to call customer support for a refund.

Customer support can be reached via Twitter, Facebook or telephone. <a rel="nofollow" target="_blank" href="https://www.facebook.com/turbotax/">https://www.facebook.com/turbotax/</a> and <a rel="nofollow" target="_blank" href="https://twitter.com/TeamTurboTax">https://twitter.com/TeamTurboTax</a>
For telephone and other support options, see the instructions below.
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