The value would be the "regular" price when it was available for sale. So the item that has a coupon for it, that is a sale price, you would still use the $49,99. The one that doesn't exist anymore, it would be $29.99 because you would use the value of when it did exist.
So the price you would use would be the price on the date you received it.
Since this is nothing more than a hobby, then you would simply report the 1099-NEC as hobby income. You will not receive any deductions for it, but you also will not have to pay the 15.3% Self-Employment taxes.
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