Self Employed Event Planner Promo Deductions

I own a travel and event business. At my travel promotion seminars I give away gift cards and other merchandise I have purchased. Can I deduct those and where in Schedule C to I enter the amounts?

Thanks,

Heidi

517

Expert Alumni

Apr 7, 2025 8:50:26 PM

You can likely deduct the cost of gift cards and merchandise given away at your travel promotion seminars as business expenses. Here’s how to handle it:

Deducting Promotional Expenses

Gift Cards and Merchandise: These can be categorized as advertising or promotional expenses. On Schedule C, you would typically enter these amounts under "Advertising" (Line 😎 or "Other Expenses" (Line 27a) with a detailed description.

Helpful Links

IRS Schedule C Instructions
Tax Write-Offs for Event Planners

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Self Employed Event Planner Promo Deductions

Deducting Promotional Expenses

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