This looks to me is discouraging to the casual seller who just wants to get rid of personal stuff they no longer want or need. We want to be on the up and up with the IRS but they make the entire process for them to take our money gets so complicated. Most of us don't want to start a business and only want to sell on occasion. Another issue is, let's say I bought a record player 10 years ago not thinking about selling it so didn't keep the receipt. Fast forward 10 years, I decide to sell it and get 1099K. I get asked by IRS for records I don't have (because it's not really a business), then what? It sounds like it's not worth the squeeze. I guess just give stuff away or take stuff to the dump.
I really hope they come up with better, clearer, FAIR guidelines for the occasional ebay seller.
