Users would be anyone who installs our mobile app from the Google Play store. The primary purpose of the app is to allow users to earn rewards by completing offers in our app (example of an offer would be: install this app and reach level 5).
Our advertisers (mobile app game publishers) pays us to display their apps within our app and allows us to incentivize users to try their games, so we issue virtual currency rewards as an incentive and let users redeem these points for gift cards.
