According to the Instructions for Form W-9, the name should be your personal name, and the EIN should be *your* EIN or SSN (not an EIN belonging to a PA or LLC or whatever).
"If you are a sole proprietor and you have an EIN, you may enter either your SSN or EIN. If you are a single-member LLC that is disregarded as an entity separate from its owner, enter the owner’s SSN (or EIN, if the owner has one). Do not enter the disregarded entity’s EIN. If the LLC is classified as a corporation or partnership, enter the entity’s EIN."
<a rel="nofollow" target="_blank" href="
https://www.irs.gov/pub/irs-pdf/fw9.pdf">https://www.irs.gov/pub/irs-pdf/fw9.pdf</a>
