Won cruise - did not accept prize - still got 1099

Won $2000 cruise on NBC TV show. Received a 1099-Misc. However, I told them I did not want the cruise and did not accept the prize. Somehow through all the paperwork they have my SSN. How do I show this on my tax return, given that I have to report it because of the IRS' matching program but I did not receive any value? Thanks.