I early withdrew IRA to invest in my employer Class B private shares (I’m a shareholder) and receive a K-1 (but $0 profit)...does this qualify as ‘converting’ or rollover

I had a rollover IRA from years ago that I withdrew money from, paid 10% taxes at the time of withdrawal and invested this money in my company shares.  We are employee owned, can I reduce tax liability as this money was reinvested in something?