No, the sales expenses do not include the original purchase price. The basis is your rental's original purchase price plus settlement costs at time of purchase (abstract, legal and recording fees, surveys, transfer taxes, and owner's title insurance).
For the land you can use the property tax assessor's values from your property tax statement to compute a ratio of the value of the land to the building. If you can't find this then multiply the purchase price by 25% to get a land value.(IRS How do you determine the value of land in rental property?)
Please see I sold my rental property. How do I report that? for additional information.
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