You are 'open for business' when you are incurring operational business costs.
Prior to being 'open for business', you are incurring start-up costs. Your business start-up costs will depend on the type of business you are starting. They may include costs for advertising, travel, surveys, and training.
IRS Publication 583 (pages 9 and 10) states:
Business Start-Up Costs
However, you can elect to deduct up to $10,000 of business start-up costs and up to $5,000 of organizational costs. The $10,000 deduction for business start-up costs is reduced by the amount your total start-up costs exceed $60,000. The $5,000 deduction for organizational costs is reduced by the amount your total organizational costs exceed $50,000. Any remaining costs must be amortized.
Form 1099-K tracks payments you have received through a third-party payment processor like PayPal, Venmo, Square, Etsy, Uber, or Ebay.
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