Not a definitive answer, but some ideas:
What is the highest concentration of sales coming from:
• Retail Sales?
• Wholesale Sales?
• Web Sales?
If you are hand fabricating, casting, or doing production, and selling a fairly similar amount in all three sales streams, then choose Jewelry and Silverware Manufacturing 339910.
If you sell mostly online, even if it is a mix of wholesale and retail, then use Electronic Shopping 454111.
If you are a maker and selling mostly at Jewelry Trade Shows, then choose Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers 423940.
If you don’t have a public store front, but are open by appointment only or sell at Art Shows, and your highest revenue stream is Retail Sales, then select Jewelry Stores 448310.
I don't think 711510 would be appropriate at all. That code really relates to those in artistic productions, cultural works, More for actors, speakers, dancers, writers, etc.
**Disclaimer: Effort has been made to offer correct information; but due to the discussion forum limitations, the poster disclaims any legal responsibility for the accuracy of the poster's response**
