No, the fee for creating the video recording, used for advertising, is not an advertising expense. It would be more appropriate to report the expense as video production expenses on Schedule C Part V Other Expenses. This will provide detailed information about the expense if you are ever questioned on it by the IRS.
The video course expense is not a startup expense as it was incurred after the business was in operation. Startup costs are the expenses incurred during the process of creating a new business.
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