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What expense category do I put- marketing website expense/software develop./networking expenses/software hosting -for a Health Care Communication Software based company

Suppose my company "X"-s main business is providing services to the clients with "Health Care Communication Software" , like Team chat, Phone service, smart pop up notifications, appointment reminders and confirmation,call recording etc. 

Now,What expense category do I put- marketing website expense/software develop./networking expenses/software hosting/system administration/Hosted e-mail expense ?