It absolutely is deceptive marketing when it simply states "includes one state" without a disclaimer that the e-file is extra. To a normal person "includes one state" means you don't have to pay an extra fee to file the state taxes and the charging extra to e-file is underhanded and dirty - users often aren't even told until their taxes are ALL DONE (they might have used the "start free", then gone through all that work not to realize they were going to be ripped off an extra $25 at the end after all their time has already been wasted so you kind of feel like you don't have a choice - either waste all that time (and pain) of filling out your taxes again, or, just bend over and get screwed by the fee.
