Marketing 101: get em in the door and sell em something else, that they didn't know wasn't included.
Here's a couple on interesting tidbits (interesting to me, anyway):
-When you use online TurboTax, the state e-filing is included in the state prep fee, but not in the download version.
-In the download version, New Yorkers are not charged a separate e-filing fee. Why? Because NY mandates e-filing by tax preparers.
