I assume that you use the cash method like a vast majority of self-employed people and small businesses.
The print credits are not exactly a business expense. They are a discount on future business. When your clients redeem these print credits, they will pay a reduced amount for their new order. You just report the net amount (after print credits) as income. In fact, print credits are not a business expense, but a reduction in income when they are redeemed.
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