I have to push back a little on statements describing ItsDeductible as being free until now. The chart on the back of my package for 2021 TurboTax ( and many previous years) shows ItsDeductible as being one of the features which separates the Deluxe, Premier and Home & Business editions from the Basic edition. This leads me to believe that one of the reasons I would *pay* for something other than Basic is because of the additional features (one of which is ItsDeductible). This in turn leads me to believe it was not free, just as the “1 State via download” feature isn’t free. If all of the additional features are free, then why should the other editions cost anything more than the Basic edition?
Several other people have suggested that ItsDeductible should continue to be available until the 2022 tax season has concluded, and this seems like a much more reasonable and responsible way for Intuit to handle the change. Those who say that this will lead to the same problem next year are overlooking the fact that by extending the end date, TT’s customers are being treated more respectfully and are getting a reasonable amount of time to react to the change. We have now been put on notice, and starting on 1/1/2023, will not be expecting a 2023 version of ItsDeductible to be available.
Since I am not privy to Intuit’s financial information, I have no idea how much it has been costing them to sustain ItsDeductible, but I’d be surprised if it was even a blip on the radar compared to the $141 million class action settlement they recently agreed to. I hope someone in their company will give serious reconsideration to this matter. If you need to charge more for the product, charge more for the product. Don’t diminish the product.
