"so where does the personal rep/filer's name go on the 1040 in the download Deluxe version"
Your name goes on the signature line of 1040,
and your name and address goes on Form 1310 if you are not court-appointed.
You'll have to file a paper return.
You don't need Form 1310 to claim the refund if you attach a copy of the court certificate to the tax return
showing you were appointed the personal representative.
For that you'd also have to file a paper return.
You don't need form 1310 if there is a surviving spouse filing a joint return and you let the spouse sign and file.
Because SSN often gets blocked, the spouse may also have to file a paper return.
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If there is no refund, you do not need Form 1310.
