Yes! You can claim "gift" expense at a reasonable cost rate for your time of service when given. So, if you give a coupon in 2021 for 1 hour of free service you will expense/recoup the service cost when the coupon is cashed in not when given. You expense the rate that you would normally pay an employee or contractor to perform the service.
For instance, if you provide 1 hour of service to your customer/client for $100 but would pay an employee/contractor $30 to perform the service, you will expense $30 at the time the customer receives the service and turns in the coupon.
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