@dmertz I spoke to the old custodian and they (after talking to their IRA back-office people,) agreed the 1099-R shouldn't have been issued as the transfer was custodian-to-custodian. (after I made my request for a corrected 1099-R using those terms.) They will issue a corrected 1099-R to "fix" the first one. I didn't get to talk to the IRA back-office people directly so don't know what they're going to put on the corrected 1099-R to undo the "distribution" event. After playing with every code combination in TurboTax the only thing that reflects the "not a tax event" nature of the transfer it is a zero $ amount. So we'll see and I may be talking to them again.
fwiw, while on the phone with them I was looking through another file and found a copy of the form I sent to the old custodian that told them to do a transfer to the new custodian and provided the new account number and contact information. I didn't have to use that but glad I found it. Thanks for your replies and I'll update when something new happens.
