You would use Self Employed Online or Home and Business on the desktop. The forms that you are submitting are Schedule C and Schedule SE. When you go through the interviews it will ask for the name of the business.
You could enter the business name in either form. It could be Jane's Quality Clothing or Jane Doe, DBA Jane's Quality Clothing. Most people will just use the business name and the DBA is implied. Either is acceptable to the IRS.
