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Yes - these would be reinvested dividends and should have been reported to you on Form 1099-DIV. 

(Look again at the document sent by EQ Shareowner Services - it may have been a "1099-DIV").

If you did not get a 1099-DIV, you can still enter the amount in the "Dividends on 1099-DIV" interview (as if you did receive the 1099-DIV).

See the following screenshot for aid in navigating to the 1099-DIV screen: