If your business is a sole-proprietorship filing Schedule C as part of your personal tax return, you would not issue yourselves a W-2 for your labor. Since you are the business, the higher profit from the business represents both the profit from the business and the profit you would pay yourself for your labor. There is nothing you need to be doing differently because you cannot deduct a cost for labor that you perform yourself.
If you had another employee or contractor working for your business to perform some of the labor, then the amounts that you paid that person would be deducted as a business expense.
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