Independent Contractor W9 using an EIN lists his name one line, his company name next line. 1099 Misc has just one line. Type his Name-DBA company name? Just company?

I used many Independent Contractors last year.

Some work under their SS, some under an EIN.

When I have them fill out a W9, the EIN using Contractors list their name as the top line, then they list a Business name on the next line.

AKA: 
Bob Brown
Bob's Balloon Parties

The Turbo Tax form for 1099 Misc EIN only has one line - "company name"

Would I ONLY use:
Bob's Balloon Parties ?

or would I use: 
Bob Brown DBA Bob's Balloon Parties ?