I'm a sole proprietor who files under my SS - Do I just list my own name on the 1099 Misc I send to IC's; or do I list my name and then DBA my company name?

I file as an individual / sole proprietor; using my SSN when I file my tax returns.

My company is a different name than my personal name.

On the "Payor" line, When I fill out the Turbo Tax 1099 Misc Forms for IC's I have paid, do I just list my name?  Or my name and then DBA my company name?

AKA:

Payor:  Bob Brown

or

Payor:  Bob Brown DBA Bob's Balloons?