It sounds like your business is not officially open, which would mean you claim these in a future tax year when actively seeking profits. Therefore, you would not file a schedule C for 2017. To answer your question- when you do file a schedule C at future date, a business name is not required, you would just provide a brief description of the type of work. Depending on where you live, you may be required to apply for a business license as well.
Be sure to maintain records of these expenditures since they may qualify as deductible "start up costs" in a following tax year when you are officially open for business. Start up costs come from investigating the creation or acquisition of an active trade or business. They are paid before the business opens its door.
How these expenses are handled:
Up to $5,000 of startup costs paid or incurred can be deducted if the total startup costs incurred don't exceed $50,000. An election can be made to amortize costs in excess of $5,000 over a period of 15 years.
