@user17591775237 @M-MTax on a conversation with customer care team last year I was told that only 100k people were using ItsDeductible - out of a return/user base of about ~40mil - hence the decision to discontinue it. Presumably majority were paying, we don't know - a few people have posted here they were using it for free - but either way, apparently Turbotax didn't view it worth continuing this service even as incentive to keep users.
