desktop s/w is 1% of their revenues and declining 5% annually. $200mil and 4mil users is not nothing, but is now very much a legacy segment compared to their $20bn revenues elsewhere growing 10% or so. Unlike the Cracker Barrel logo, this stock moves on mailchimp not Win 10, neither investors nor Intuit cares about losing "low average revenue per return" users as long as online is growing. They have likely already figured some loss of users that either can't or won't upgrade for whatever reasons, some will convert to online, some to Mac, some to competitors, some of those will come back in 2026; but majority of folks will likely upgrade in the next 6 months and continue their tax process as usual. Intuit's online strategy is clear and they also seem to be cleaning house a bit - desktop Basic version, ItsDeductible, Mac OS 13 (as expected for unsupported OS), Windows 10, gone.
