Incredibly well said, and the office of the president would be wise to present this very cogent and logical assessment to executive leadership.
As stated in an earlier post, not only is it shortsighted to sunset this very useful and valuable application, but seems almost purposely petty and capricious to do so during the last quarter of the calendar year.
All this seems to be a perfect case study for business schools to show what not to do.
and as far as the conclusion that this is not a profitable application for them, perhaps just a little bit of effective communication on how easy it makes to give, could go a long way in both community impact, but from a bottom line perspective, customer loyalty.
would encourage you to ensure your post is specifically submitted to the office of the president, and not just via customer service.
