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I was curious so I had a poke around Webull, see here and mind the smallprint

 

https://www.webull.com/help/faq/11063-Benefits-with-Premium

 

Are there any tax implications for the IRA Match rewards?

The IRA match reward is treated as interest earned by your IRA account and is not reportable for tax purposes. However, if you take distributions from your IRA, those distributions may be subject to taxes. Please consult a tax professional for details specific to your situation.

 

so for tax perspective it seems if you get this reward it's just treated like interest and if you then convert the balance to Roth, the reward would be counted just like interest i.e. is part of the MV transferred to Roth but not included in your cost basis, and would be taxable in the conversion.

 

Usually these type of bank/brokerage offers are looking to keep you locked in for some period of time or hope that you miss some smallprint and don't qualify and don't realize it for a year etc.  If you're already using the platform that's great, if you're thinking of moving assets to them just for this offer I would be wary and research where you're putting your money, and whether it's worth it for $280.